Daniela Kinsbourne
CONAIR
As part of the digital team, I design email campaigns, advertising campaigns, and online retailer product page designs across the board of Conair's product and brand portfolio.
Role — Freelance Digital Designer
Year — 2019-present
THE CHALLENGE
A successful product detail page will have everything a shopper needs to decide if your product is right for them — images, video, and copy content. These digital assets showcase products and drive revenue, whether on Conair.com's manufacturer website or on partner retailer websites such as Amazon, Best Buy, CVS, Costco, Home Depot, Kohl's, Kroger, Lowe's, Macy's, Rite Aid, QVC, Target, Ulta, Walgreens, or Walmart.
The focus is on product images that appeal to the senses and invite casual browsers to consider a product longer. Images that reinforce brand identity and spark emotion by telling stories about a product.
THE SOLUTION
Enhanced content that briefly expresses the product’s consumer benefits, and usage/application ideas.
By designing images that create a rich online shopping experience, the consumer will come away with a clear understanding of a product’s purpose, features, and benefits.