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Daniela Kinsbourne


I was hired to implement a website overhaul, from initial email sign-up pop-ups, and auto-response emails, to email campaigns as well as online ads and Ulta signage.

Role — Graphic/Web Designer
Year — 2016-18

Client —


The information was hard to read and overwhelming. I sectioned all copy and added imagery and a more visually appealing layout. 


I re-designed all product pages for a more organized and clean shopping experience using the company's signature colors of black and pink. Some information was added as clickable pop-ups so as to now overwhelm the user with too much copy. 

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